Social media has changed the way businesses succeed in the 21st century.
Social media has changed the way businesses succeed in the 21st century. Businesses now connect with their customers in very different ways than they did before the digital shift. Social media branding is at the heart of these changes. Why, then, is it such an important tool for businesses right now? Imagine that a business runs a smart social media campaign and sees a huge 15% rise in involvement, which directly leads to a 20% rise in sales. The situation described is not made up; it's a real success story that shows how effective social media branding can be. The Three Bases of Social Media Effect 1. The Revolution in Customer Connection The days of marketing messages that only went one way are over. Businesses today use targeted marketing and analytics based on data to have meaningful talks with their audience that go both ways. In this new era of engagement, video material has become the star player, drawing people in and getting them to interact like never before. ...