How positioning and strategy for a brand affect market success
How positioning and strategy for a brand affect market success Brand positioning: creating a unique identity in the market Brand positioning means giving a brand a unique image in the thoughts of people who buy it. It tells people what makes a brand unique and how they should think about it about competitors. With a good brand plan, your brand will stand out, show off its strengths, and connect with the right people. 1. Helps build a strong brand identity When a business's brand is in the right place, its name is clear. This makes it easier for people to remember the name and connect it with certain traits, benefits, or beliefs. Apple is seen as a high-end, cutting-edge company that prioritizes design and user experience. That's why tech fans like it so much. 2. Sets it apart from competitors Because so many names are out there, it's essential to stand out. Figure out what makes your business unique and better than others. This can help you determine what make...