Content Marketing: Definition, Goals, and Why It Matters
Content Marketing: Definition, Goals, and Why It Matters What is content marketing? Content marketing is a strategy. It focuses on creating and sharing valuable, relevant content. The goal is to attract and keep a specific audience. Content marketing doesn’t just push products or services. Instead, it shares helpful information. This can educate, entertain, or inspire the audience. This approach builds trust and strong relationships. In turn, this leads to more brand awareness, customer loyalty, and conversions. Common forms of content marketing include: · Blog posts · Videos · Infographics · Podcasts · Social media content · E-books & whitepapers · Email newslet...